Marketing Your Way Podcast
Show Notes
Episode 11 | Client Boundaries, Business Systems, and the Hard Lesson I Just Learned
In this solo episode, I’m pulling back the curtain on a recent business decision that didn’t go as planned — and the hard lesson I learned about client boundaries, project-based work, and what happens when you say yes from a place of fear instead of alignment.
I’m also sharing why I couldn’t fully unplug during my family vacation, how that experience revealed major gaps in my systems, and what I’m doing now to create a business that supports both growth and rest.
If you’re navigating client work, burnout, or just tired of overdelivering and undercharging, this episode is a must-listen.
You’ll walk away with permission to course-correct, tools to build better systems, and a powerful reminder: your time and energy are not infinite — and your boundaries should reflect that.
Episode 10 | The Simple Daily Habit That Can Change Your Life (No Big Leap Required)
In this solo episode, I’m unpacking one of the most powerful mindset shifts I’ve made in my own journey from corporate to creative business owner — and how The Gap and The Gain concept helped me reframe “progress” in a way that actually builds momentum (instead of draining your energy).
Whether you’re circling an idea, in the messy middle, or just trying to feel like yourself again — this episode will give you permission to move forward without burning out.
Episode 9 | What No One Tells You About Being a Woman in Marketing Today
A shortie episode about pressure, people-pleasing, burnout, creativity—and that quiet voice that says “there’s more.”
Episode 8 | Marketing Trends I’m Watching Right Now (And How They Might Impact Your Career)
In this solo episode, I’m sharing five major trends that are reshaping the marketing industry — and what they actually mean for your career. From personal branding to AI, from fractional work to ethical messaging, this is your inside look at how the landscape is shifting… and how to stay not just relevant, but aligned.
Episode 7 | How to Build a Brand That Connects: Storytelling, Messaging & Starting Small with Hanna-Mari Kirs
In today’s episode, I’m joined by Hanna-Mari Kirs, brand narrative strategist and founder of Heroes and Guides. We talk about what really matters in the early days of business-building (hint: it’s not your Instagram handle), how to find your voice as a purposeful entrepreneur, and why storytelling isn’t just a buzzword—it’s the heart of a brand that converts.
If you’re in the early stages of launching your marketing business—or revisiting your brand from a place of deeper alignment—this episode is for you.
Episode 6 | You’re Already Qualified: How to Package Your Corporate Experience into Services That Sell
In this episode, I’m walking you through how to turn your existing corporate experience into a client-ready service you can confidently start selling — even if you’re still working full-time.
We’ll unpack the mindset shift from resume to revenue, reframe your “invisible” skills into profitable offers, and talk through the exact steps to stop second-guessing and start showing up like the expert you already are.
Episode 5 | Your First Business Won’t Be Your Last: Stacey Hagen on Reinvention and Real Alignment
Ever feel like the first version of your business isn’t quite it — but you don’t know what “it” is yet?
In this episode of Marketing Your Way, Anastasiia sits down with Stacey Hagen, a certified holistic business coach and marketing consultant, to talk about the messy, brave, and ultimately rewarding journey of evolving your business until it feels aligned.
Episode 4 | 9-to-5 Exit Strategy or How to Start Building Your Marketing Agency While Still Working Full-Time
In this episode, Anastasiia dives into how to start building your marketing agency while still holding down a full-time job. If you’re ready to transition into entrepreneurship but need the security of your current job, this episode is for you. Learn actionable tips on time management, setting boundaries, landing clients, and setting a realistic timeline for when to take the leap into full-time business ownership.
Episode 3 | Reinventing Yourself: Rebeca Brand on Identity, Intuition and Impact
“If you sign this, you’re not going to get out of this life.”
That was the moment Rebeca Brand walked away from a high-paying corporate job — and into the unknown.
Episode 2 | Cristina Mas Adler on Boundaries, Branding, and Building with Purpose
Let’s be honest: building a business is hard. Building one that reflects your values, honors your boundaries, and still scales? That’s next-level. But Cristina Mas Adler is doing just that — and in this episode, she’s breaking it all down for us.
Episode 1 | Start Before You’re Ready
In this very first episode of Marketing Your Way, I’m getting personal and pulling back the curtain on how I went from VP of Marketing at the top local real estate firm — and Googling “how to start a marketing agency” at 5 am — to building a business that supports my family, fuels my creativity, and gives me the freedom I used to only dream about.