Marketing Your Way Podcast
Show Notes
Episode 23 | From Side Hustle to Scaled Strategy: Vanessa Suarez on Building a Marketing Agency That Grows With You
What happens when your side hustle starts as a class project… and slowly grows into a full-fledged marketing agency?
In this episode, I’m joined by Vanessa Suarez, the founder and Chief Marketing Officer of VCD Marketing — a boutique agency that gives service-based businesses the strategy, structure, and support of an in-house marketing team (without the overhead).
Episode 22 | Rising Fast: Learning to Lead Early in Your Marketing Career with Addison Cursey
What does it really take to rise fast in your career — to step into leadership earlier than expected and do it with confidence, grace, and heart?
Episode 21 | Boundaries, Burnout, and Building a PPC Agency: Kim Wright’s Story of Reinvention
After spending years in high-pressure agency roles, working in the male-dominated automotive industry, and managing multimillion-dollar ad budgets, Kim Wright realized something had to change. The work was draining, the culture was toxic, and even with a title and experience, she still doubted herself.
Episode 20 | From Oprah Winfrey Network to The League: Dana Bontemps on Redefining Success, Social Impact, and Storytelling That Matters
In this episode of the Marketing Your Way Podcast, I sit down with Dana Bontemps, award-winning marketing leader and Chief Marketing Officer at The League. Dana has spent more than 20 years creating campaigns rooted in culture and impact, with leadership roles at VaynerMedia, Starcom/MediaVest, and as Head of Integrated Marketing at OWN: The Oprah Winfrey Network. Her work has earned Anthem, Effie, and even Daytime Emmy Awards — proof that storytelling can be both human and results-driven.
Episode 19 |Smarter Marketing with AI & Automations: How to Streamline Workflows in Corporate, Agencies, and Freelance
Marketing today feels heavier than ever — more platforms to post on, more reports to deliver, more pressure to perform. The to-do list never ends. But here’s the good news: AI and marketing automations can take the overwhelm off your plate and free you up to focus on the work that actually moves the needle.
Episode 18 | She Marketed the World’s Biggest Brands — Then Rebuilt Her Life From the Inside Out with Roisin Branch
What happens when the career you built — with all the right titles, all the right brands, and all the external success — no longer fits?
In this powerful episode, I’m joined by Roisin Branch, former Chief Marketing Officer at Fountain Life (founded by Tony Robbins and Peter Diamandis), who spent 20+ years leading marketing for iconic brands like Equinox, SoulCycle, and BLADE.
Episode 17 | No Resume Needed: Lindsey McFadden, CMO of Stretch Zone, on Leadership, Growth & Letting Your Work Speak
In this episode of Marketing Your Way, I’m joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone, one of the fastest-growing wellness franchises in the U.S. with over 400 locations and zero closures. Lindsey’s journey from agency life to CMO is filled with powerful lessons on leadership, relationship-building, and redefining work-life balance as a high-performing marketing executive and mom of two.
Episode 16 | What I Wish I Knew Before Leaving My 9-to-5: A Marketing Founder’s Honest Lessons
An open-book episode with real-life stories, rookie mistakes, pivots, and what I’d do differently if I was starting today.
When I left my 9-to-5 to start my own business, I thought it would feel like instant freedom.
But what it actually felt like… was fear.
Fear of getting it wrong. Fear of being too late. Fear of not making enough to replace my salary. And honestly? Fear that maybe I wasn’t cut out for it.
Now, years into running a multi-six-figure real estate marketing agency and launching a second brand to support other women in marketing, I can tell you: the freedom does come — but not in the way you think.
If you’re a marketing professional quietly craving more alignment, flexibility, and fulfillment… this post is for you.
Episode 15 | The Lie of the Career Ladder: Kathleen Ross on Finding Freedom, Leadership, and AI
I’m joined by Kathleen Ross — award-winning CMO, creative leader, and fractional brand strategist — for a real and refreshing conversation about what it really takes to build a career that aligns with your life.
From publishing to product launches, from corporate burnout to reinvention, Kathleen has seen it all. She’s worked with some of the world’s most iconic brands — BMW, Vera Wang, MONAT — and now helps marketing teams navigate creative leadership and AI innovation on their own terms.
Episode 14 | The Power of Personal Newsletters (And Why Your Brand Needs One)
Are your marketing emails falling flat — low open rates, few clicks, and even fewer replies? In 2025, the secret to email marketing success isn’t another polished campaign… it’s personal newsletters.
In this episode of the Marketing Your Way Podcast, I share why story-driven, human emails build deeper connections than traditional, link-packed newsletters ever could. You’ll learn how to transform your email list into a true community and create content that people actually look forward to reading.
Episode 13 | From Solo Freelancer to Leading a Women-Led Agency — Cara Chatellier on Scaling with Soul, Strategy, and a Little AI
I’m joined by the incredibly grounded and generous Cara Chatellier, founder of Bubbly Creative, a boutique marketing agency that helps women-led brands in the health and wellness space grow with clarity, consistency, and joy.
Episode 12 | Owning Your Value: How Chanel Milian Built a Career in Marketing & Luxury Real Estate Sales on Her Terms
In this episode, I sit down with Chanel Milian, a luxury Realtor in Miami and the current in-house sales executive for The WELL Residences in Coconut Grove. But before she stepped into sales, Chanel spent over a decade leading marketing strategy and consulting for some of the most prestigious real estate developments in Miami—from One Thousand Museum to 57 Ocean and more.
Episode 11 | Client Boundaries, Business Systems, and the Hard Lesson I Just Learned
In this solo episode, I’m pulling back the curtain on a recent business decision that didn’t go as planned — and the hard lesson I learned about client boundaries, project-based work, and what happens when you say yes from a place of fear instead of alignment.
I’m also sharing why I couldn’t fully unplug during my family vacation, how that experience revealed major gaps in my systems, and what I’m doing now to create a business that supports both growth and rest.
If you’re navigating client work, burnout, or just tired of overdelivering and undercharging, this episode is a must-listen.
You’ll walk away with permission to course-correct, tools to build better systems, and a powerful reminder: your time and energy are not infinite — and your boundaries should reflect that.
Episode 10 | The Simple Daily Habit That Can Change Your Life (No Big Leap Required)
In this solo episode, I’m unpacking one of the most powerful mindset shifts I’ve made in my own journey from corporate to creative business owner — and how The Gap and The Gain concept helped me reframe “progress” in a way that actually builds momentum (instead of draining your energy).
Whether you’re circling an idea, in the messy middle, or just trying to feel like yourself again — this episode will give you permission to move forward without burning out.
Episode 9 | What No One Tells You About Being a Woman in Marketing Today
A shortie episode about pressure, people-pleasing, burnout, creativity—and that quiet voice that says “there’s more.”
Episode 8 | Marketing Trends I’m Watching Right Now (And How They Might Impact Your Career)
In this solo episode, I’m sharing five major trends that are reshaping the marketing industry — and what they actually mean for your career. From personal branding to AI, from fractional work to ethical messaging, this is your inside look at how the landscape is shifting… and how to stay not just relevant, but aligned.
Episode 7 | How to Build a Brand That Connects: Storytelling, Messaging & Starting Small with Hanna-Mari Kirs
In today’s episode, I’m joined by Hanna-Mari Kirs, brand narrative strategist and founder of Heroes and Guides. We talk about what really matters in the early days of business-building (hint: it’s not your Instagram handle), how to find your voice as a purposeful entrepreneur, and why storytelling isn’t just a buzzword—it’s the heart of a brand that converts.
If you’re in the early stages of launching your marketing business—or revisiting your brand from a place of deeper alignment—this episode is for you.
Episode 6 | You’re Already Qualified: How to Package Your Corporate Experience into Services That Sell
In this episode, I’m walking you through how to turn your existing corporate experience into a client-ready service you can confidently start selling — even if you’re still working full-time.
We’ll unpack the mindset shift from resume to revenue, reframe your “invisible” skills into profitable offers, and talk through the exact steps to stop second-guessing and start showing up like the expert you already are.
Episode 5 | Your First Business Won’t Be Your Last: Stacey Hagen on Reinvention and Real Alignment
Ever feel like the first version of your business isn’t quite it — but you don’t know what “it” is yet?
In this episode of Marketing Your Way, Anastasiia sits down with Stacey Hagen, a certified holistic business coach and marketing consultant, to talk about the messy, brave, and ultimately rewarding journey of evolving your business until it feels aligned.
Episode 4 | 9-to-5 Exit Strategy or How to Start Building Your Marketing Agency While Still Working Full-Time
In this episode, Anastasiia dives into how to start building your marketing agency while still holding down a full-time job. If you’re ready to transition into entrepreneurship but need the security of your current job, this episode is for you. Learn actionable tips on time management, setting boundaries, landing clients, and setting a realistic timeline for when to take the leap into full-time business ownership.