In this episode of Marketing Your Way, I’m joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone, one of the fastest-growing wellness franchises in the U.S. with over 400 locations and zero closures. Lindsey’s journey from agency life to CMO is filled with powerful lessons on leadership, relationship-building, and redefining work-life balance as a high-performing marketing executive and mom of two.

An open-book episode with real-life stories, rookie mistakes, pivots, and what I’d do differently if I was starting today.

When I left my 9-to-5 to start my own business, I thought it would feel like instant freedom.

But what it actually felt like… was fear.

Fear of getting it wrong. Fear of being too late. Fear of not making enough to replace my salary. And honestly? Fear that maybe I wasn’t cut out for it.

Now, years into running a multi-six-figure real estate marketing agency and launching a second brand to support other women in marketing, I can tell you: the freedom does come — but not in the way you think.

If you’re a marketing professional quietly craving more alignment, flexibility, and fulfillment… this post is for you.

I’m joined by Kathleen Ross — award-winning CMO, creative leader, and fractional brand strategist — for a real and refreshing conversation about what it really takes to build a career that aligns with your life.

From publishing to product launches, from corporate burnout to reinvention, Kathleen has seen it all. She’s worked with some of the world’s most iconic brands — BMW, Vera Wang, MONAT — and now helps marketing teams navigate creative leadership and AI innovation on their own terms.

Are your marketing emails falling flat — low open rates, few clicks, and even fewer replies? In 2025, the secret to email marketing success isn’t another polished campaign… it’s personal newsletters.

In this episode of the Marketing Your Way Podcast, I share why story-driven, human emails build deeper connections than traditional, link-packed newsletters ever could. You’ll learn how to transform your email list into a true community and create content that people actually look forward to reading.

I’m joined by the incredibly grounded and generous Cara Chatellier, founder of Bubbly Creative, a boutique marketing agency that helps women-led brands in the health and wellness space grow with clarity, consistency, and joy.

In this episode, I sit down with Chanel Milian, a luxury Realtor in Miami and the current in-house sales executive for The WELL Residences in Coconut Grove. But before she stepped into sales, Chanel spent over a decade leading marketing strategy and consulting for some of the most prestigious real estate developments in Miami—from One Thousand Museum to 57 Ocean and more.

In this solo episode, I’m pulling back the curtain on a recent business decision that didn’t go as planned — and the hard lesson I learned about client boundaries, project-based work, and what happens when you say yes from a place of fear instead of alignment.

I’m also sharing why I couldn’t fully unplug during my family vacation, how that experience revealed major gaps in my systems, and what I’m doing now to create a business that supports both growth and rest.

If you’re navigating client work, burnout, or just tired of overdelivering and undercharging, this episode is a must-listen.

You’ll walk away with permission to course-correct, tools to build better systems, and a powerful reminder: your time and energy are not infinite — and your boundaries should reflect that.

In this solo episode, I’m unpacking one of the most powerful mindset shifts I’ve made in my own journey from corporate to creative business owner — and how The Gap and The Gain concept helped me reframe “progress” in a way that actually builds momentum (instead of draining your energy).

Whether you’re circling an idea, in the messy middle, or just trying to feel like yourself again — this episode will give you permission to move forward without burning out.

A shortie episode about pressure, people-pleasing, burnout, creativity—and that quiet voice that says “there’s more.”

In this solo episode, I’m sharing five major trends that are reshaping the marketing industry — and what they actually mean for your career. From personal branding to AI, from fractional work to ethical messaging, this is your inside look at how the landscape is shifting… and how to stay not just relevant, but aligned.

In today’s episode, I’m joined by Hanna-Mari Kirs, brand narrative strategist and founder of Heroes and Guides. We talk about what really matters in the early days of business-building (hint: it’s not your Instagram handle), how to find your voice as a purposeful entrepreneur, and why storytelling isn’t just a buzzword—it’s the heart of a brand that converts.

If you’re in the early stages of launching your marketing business—or revisiting your brand from a place of deeper alignment—this episode is for you.

In this episode, I’m walking you through how to turn your existing corporate experience into a client-ready service you can confidently start selling — even if you’re still working full-time.

We’ll unpack the mindset shift from resume to revenue, reframe your “invisible” skills into profitable offers, and talk through the exact steps to stop second-guessing and start showing up like the expert you already are.

Ever feel like the first version of your business isn’t quite it — but you don’t know what “it” is yet?

In this episode of Marketing Your Way, Anastasiia sits down with Stacey Hagen, a certified holistic business coach and marketing consultant, to talk about the messy, brave, and ultimately rewarding journey of evolving your business until it feels aligned.

In this episode, Anastasiia dives into how to start building your marketing agency while still holding down a full-time job. If you’re ready to transition into entrepreneurship but need the security of your current job, this episode is for you. Learn actionable tips on time management, setting boundaries, landing clients, and setting a realistic timeline for when to take the leap into full-time business ownership.

“If you sign this, you’re not going to get out of this life.”

That was the moment Rebeca Brand walked away from a high-paying corporate job — and into the unknown.

Let’s be honest: building a business is hard. Building one that reflects your values, honors your boundaries, and still scales? That’s next-level. But Cristina Mas Adler is doing just that — and in this episode, she’s breaking it all down for us.

In this very first episode of Marketing Your Way, I’m getting personal and pulling back the curtain on how I went from VP of Marketing at the top local real estate firm — and Googling “how to start a marketing agency” at 5 am — to building a business that supports my family, fuels my creativity, and gives me the freedom I used to only dream about.