Marketing Your Way Podcast

Show Notes

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Episode 11 | Client Boundaries, Business Systems, and the Hard Lesson I Just Learned

In this solo episode, I’m pulling back the curtain on a recent business decision that didn’t go as planned — and the hard lesson I learned about client boundaries, project-based work, and what happens when you say yes from a place of fear instead of alignment.

I’m also sharing why I couldn’t fully unplug during my family vacation, how that experience revealed major gaps in my systems, and what I’m doing now to create a business that supports both growth and rest.

If you’re navigating client work, burnout, or just tired of overdelivering and undercharging, this episode is a must-listen.

You’ll walk away with permission to course-correct, tools to build better systems, and a powerful reminder: your time and energy are not infinite — and your boundaries should reflect that.

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Episode 10 | The Simple Daily Habit That Can Change Your Life (No Big Leap Required)

In this solo episode, I’m unpacking one of the most powerful mindset shifts I’ve made in my own journey from corporate to creative business owner — and how The Gap and The Gain concept helped me reframe “progress” in a way that actually builds momentum (instead of draining your energy).

Whether you’re circling an idea, in the messy middle, or just trying to feel like yourself again — this episode will give you permission to move forward without burning out.

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Episode 7 | How to Build a Brand That Connects: Storytelling, Messaging & Starting Small with Hanna-Mari Kirs

In today’s episode, I’m joined by Hanna-Mari Kirs, brand narrative strategist and founder of Heroes and Guides. We talk about what really matters in the early days of business-building (hint: it’s not your Instagram handle), how to find your voice as a purposeful entrepreneur, and why storytelling isn’t just a buzzword—it’s the heart of a brand that converts.

If you’re in the early stages of launching your marketing business—or revisiting your brand from a place of deeper alignment—this episode is for you.

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Episode 6 | You’re Already Qualified: How to Package Your Corporate Experience into Services That Sell

In this episode, I’m walking you through how to turn your existing corporate experience into a client-ready service you can confidently start selling — even if you’re still working full-time.

We’ll unpack the mindset shift from resume to revenue, reframe your “invisible” skills into profitable offers, and talk through the exact steps to stop second-guessing and start showing up like the expert you already are.

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Episode 5 | Your First Business Won’t Be Your Last: Stacey Hagen on Reinvention and Real Alignment

Ever feel like the first version of your business isn’t quite it — but you don’t know what “it” is yet?

In this episode of Marketing Your Way, Anastasiia sits down with Stacey Hagen, a certified holistic business coach and marketing consultant, to talk about the messy, brave, and ultimately rewarding journey of evolving your business until it feels aligned.

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Episode 4 | 9-to-5 Exit Strategy or How to Start Building Your Marketing Agency While Still Working Full-Time

In this episode, Anastasiia dives into how to start building your marketing agency while still holding down a full-time job. If you’re ready to transition into entrepreneurship but need the security of your current job, this episode is for you. Learn actionable tips on time management, setting boundaries, landing clients, and setting a realistic timeline for when to take the leap into full-time business ownership.

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Episode 1 | Start Before You’re Ready

In this very first episode of Marketing Your Way, I’m getting personal and pulling back the curtain on how I went from VP of Marketing at the top local real estate firm — and Googling “how to start a marketing agency” at 5 am — to building a business that supports my family, fuels my creativity, and gives me the freedom I used to only dream about.

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