Episode 8 | Marketing Trends I’m Watching Right Now (And How They Might Impact Your Career)
Is marketing changing — or is it just you?
Feeling like the marketing world is shifting under your feet — and you’re not sure what it means for you?
You’re not alone. In this solo episode, I’m unpacking five big marketing trends that are already transforming how we work, what clients expect, and how women in marketing are designing more aligned careers — often without quitting their 9-to-5s.
In this episode, I walk you through 5 trends shaping modern marketing careers:
1. Personal Branding Is No Longer Optional
It’s not about becoming an influencer — it’s about letting people see what you’re already great at. Your voice, your philosophy, your work. People trust people. And your personal brand is the warm audience that will follow you wherever you go.
2. The Rise of Fractional Roles & Freelance Experts
Companies are hiring differently. They want senior-level marketing brains — without the full-time headcount. If you’ve ever thought “Could I consult instead?” the answer might be yes, sooner than you think.
3. AI Is Changing How We Work (Not If We Work)
AI isn’t replacing marketers — it’s reshaping the role. The marketers who learn how to use AI as a tool (not a threat) will save time, protect their energy, and deliver better results without burning out.
4. Quiet Quitting Turned Into Quiet Ambition
Forget dramatic career leaps. This season is about intentional building behind the scenes. If you’ve been working in the margins, Googling things on your lunch break, and journaling new ideas… you’re already doing it.
5. Ethical Marketing Is the Future
The age of aggressive countdown timers and bro-marketing tactics is fading. Today’s most trusted brands lead with empathy, honesty, and transparency — and that’s where you shine.
Why your philosophy is more important than your business name
The magic of talking to just 5 potential clients before you build anything
How storytelling helps your audience tell themselves a new story (the one that inspires them to buy)
Top 3 Takeaways:
You don’t need to be loud to build a personal brand — just clear.
Freelance and fractional roles aren’t just possible — they’re in demand.
AI can’t replicate your creativity, strategy, or humanity — use it as a teammate, not a threat.
You can start quietly. Most successful businesses are built that way.
Your thoughtful, ethical approach to marketing isn’t a weakness. It’s your superpower.
Mentioned in This Episode:
Free download: A Marketing Career Reinvention Plan
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There’s no pressure to start a business or change careers. This is simply a place to connect with smart, like-minded women who get it — and share what’s really working in the world of modern marketing. Join now!
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Hi, I’m Anastasiia!
Ukrainian-born, Miami-based, and someone who spent over a decade building a successful marketing career before finally building something that felt like mine.
I didn’t leave corporate on a whim. I left because I wanted creative freedom, flexible time, and a business that aligned with my life — not the other way around.
It started as a freelance gig. Then a full roster. Then a boutique real estate marketing agency. Now, it’s also this — an education platform and podcast that helps women like you transition from “stuck” to “started.”
I’m here to teach you how to build a business that fits your goals, your energy, and your version of success.