Episode 19 |Smarter Marketing with AI & Automations: How to Streamline Workflows in Corporate, Agencies, and Freelance
Marketing today feels heavier than ever — more platforms to post on, more reports to deliver, more pressure to perform. The to-do list never ends. But here’s the good news: AI and marketing automations can take the overwhelm off your plate and free you up to focus on the work that actually moves the needle.
In this solo episode of the Marketing Your Way Podcast, I share how AI and automation tools can streamline workflows at every level of marketing — whether you’re leading a corporate department, running an agency, or freelancing as a marketing consultant. From onboarding new team members to building automated dashboards, content repurposing, and client onboarding flows, you’ll walk away with practical ideas you can implement right away.
Why Listen to This Episode?
If you’ve ever felt bogged down by repetitive tasks, admin work, or endless reporting, this episode will show you how to create a marketing operating system that saves time and boosts creativity.
Here’s what you’ll learn:
A behind-the-scenes story of how automating social media scheduling saved my agency 10–15 hours every month.
The big shift in marketing and why “working harder” no longer works in today’s fast-paced environment.
For corporate marketing leaders: how to use AI for team onboarding, internal Q&A, meeting notes, and real-time reporting.
For marketing agencies: how to leverage automation for client onboarding, content planning, repurposing, approvals, and client reporting.
For freelancers: simple systems to automate lead capture, proposals, contracts, invoicing, and content scheduling — so you can look polished without hiring a team.
The mindset shift every marketer needs: automation doesn’t take away your creativity — it gives it back to you.
Practical first steps to start automating without overwhelm, so you can work smarter, not harder.
Key Takeaways
✔️ Automation gives back your creativity. When repetitive tasks are handled by systems, you have the space to focus on strategy, storytelling, and big-picture ideas.
✔️ Start small. Automate one workflow that drains your energy — like reporting or scheduling — and build from there.
✔️ AI as a partner, not a replacement. Tools like Otter, Fireflies, Zapier, Make, and ChatGPT help you accelerate processes while you keep the human touch.
✔️ Tailor automation to your role. What works for a freelancer looks different from what a corporate team or agency needs.
✔️ Community matters. You don’t need to figure this out alone — learning from others can save you months of trial and error.
Join the Marketing Your Way Community
AI and automation are changing marketing faster than ever — but you don’t have to figure it out alone.
That’s why I created the Marketing Your Way Community on Slack: a free space where women in marketing and creative roles can share AI tools, swap automation workflows, and run ideas past each other.
Whether you’re leading a corporate team, running an agency, or freelancing on your own, you’ll find support, inspiration, and real-world examples you can put into action right away.
👉 It’s free, it’s collaborative, and it’s designed to help you work smarter, not harder. Join here.
Thank you to our affiliate partners:
✔️ Make.com lets you connect the apps you already use — like Gmail, Airtable, Slack, or Canva — and build automations that run on autopilot. Think: new client signs a contract, and instantly their info gets added to your CRM, a welcome email goes out, and a Slack notification pings your team — all without you lifting a finger.
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Hi, I’m Anastasiia!
Ukrainian-born, Miami-based, and someone who spent over a decade building a successful marketing career before finally building something that felt like mine.
I didn’t leave corporate on a whim. I left because I wanted creative freedom, flexible time, and a business that aligned with my life — not the other way around.
It started as a freelance gig. Then a full roster. Then a boutique real estate marketing agency. Now, it’s also this — an education platform and podcast that helps women like you transition from “stuck” to “started.”
I’m here to teach you how to build a business that fits your goals, your energy, and your version of success.