Episode 24 | Two Decades of Brand Evolution: Inside Corcoran’s Human-First Marketing with CMO Christina Panos
What does it take to build a timeless brand that still feels deeply personal?
In this episode, Christina Panos, Chief Marketing Officer of The Corcoran Group, joins Anastasiia to share how she’s spent over 20 years shaping one of the most emotionally resonant brands in real estate.
From redefining Corcoran’s identity after Barbara Corcoran’s departure to leading a 65-person creative team, Christina shares what it means to build a human-first brand in a data-driven world. She opens up about the power of storytelling, the role of emotion in marketing, and how automation and AI are helping her team create more space for meaningful work.
Christina also gets candid about balancing motherhood and leadership in New York City — and how her definition of success has evolved through each season of her life.
5 Key Takeaways from This Episode:
Lead with emotion. The most memorable brands connect through feeling, not features — because buying a home (or any major decision) is deeply personal.
Human connection wins. In an era of AI and automation, creativity and authenticity remain the most valuable brand differentiators.
Culture fuels creativity. A strong, joyful team culture empowers people to speak up, take risks, and do their best work.
Balance is built, not found. Christina shares the realities of working motherhood — and how grace, structure, and perspective help her stay grounded.
Redefine success. True success isn’t just titles or milestones — it’s enjoying the work, the people, and the life you’ve created along the way.
Connect with Christina:
• Website
Connect with Anastasiia:
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• Instagram @anastasiia_mann & LinkedIn
• Website: www.marketingyourwaypodcast.com
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Thank you to our affiliate partners:
This episode is brought to you in partnership with two of my favorite tools for building and managing a marketing business:
AI Playbook - my favorite community for learning how to actually use AI to simplify your business and gain back 5 to 10 hours a week by automating your workflows. It’s hands-down the best resource I’ve found for marketers and entrepreneurs who want to leverage tools like ChatGPT, Claude, Relay, and more — without needing a tech degree.
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Hi, I’m Anastasiia!
Ukrainian-born, Miami-based, and someone who spent over a decade building a successful marketing career before finally building something that felt like mine.
I didn’t leave corporate on a whim. I left because I wanted creative freedom, flexible time, and a business that aligned with my life — not the other way around.
It started as a freelance gig. Then a full roster. Then a boutique real estate marketing agency. Now, it’s also this — an education platform and podcast that helps women like you transition from “stuck” to “started.”
I’m here to teach you how to build a business that fits your goals, your energy, and your version of success.