Episode 14 | The Power of Personal Newsletters (And Why Your Brand Needs One)
Are your marketing emails falling flat — low open rates, few clicks, and even fewer replies? In 2025, the secret to email marketing success isn’t another polished campaign… it’s personal newsletters.
In this episode of the Marketing Your Way Podcast, I share why story-driven, human emails build deeper connections than traditional, link-packed newsletters ever could. You’ll learn how to transform your email list into a true community and create content that people actually look forward to reading.
In This Episode, We Cover:
Why email marketing is far from dead (and how it’s evolved)
The rise of personal newsletters and their power to connect
My 7-step framework for starting your own personal newsletter
Email marketing trends to watch in 2025
How to repurpose your newsletter for LinkedIn, blogs, and SEO
5 Key Takeaways from This Episode
Email isn’t dead—it’s evolving. Your audience still checks their inbox daily, but they crave real connection over promotions.
Personal stories beat polished campaigns. A single authentic story will spark more engagement than ten clickable links.
Repurposing is your secret weapon. One newsletter can become a LinkedIn post, blog article, and social media content.
Email builds community, not just conversions. Treat your subscribers like people, not leads, and the sales will follow.
Consistency and personality win. Weekly, story-driven newsletters that feel like letters to a friend build loyalty and trust.
Resources & Mentions:
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✔️FloDesk — the easiest, most beautiful email marketing platform out there. Stunning templates, simple automation, and no list limits. Get 50% off your first year: Sign up here
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Hi, I’m Anastasiia!
Ukrainian-born, Miami-based, and someone who spent over a decade building a successful marketing career before finally building something that felt like mine.
I didn’t leave corporate on a whim. I left because I wanted creative freedom, flexible time, and a business that aligned with my life — not the other way around.
It started as a freelance gig. Then a full roster. Then a boutique real estate marketing agency. Now, it’s also this — an education platform and podcast that helps women like you transition from “stuck” to “started.”
I’m here to teach you how to build a business that fits your goals, your energy, and your version of success.