Episode 17 | No Resume Needed: Lindsey McFadden, CMO of Stretch Zone, on Leadership, Growth & Letting Your Work Speak
What if your work spoke so loudly… you never needed a resume again?
In this episode of Marketing Your Way, I’m joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone, one of the fastest-growing wellness franchises in the U.S. with over 400 locations and zero closures. Lindsey’s journey from agency life to CMO is filled with powerful lessons on leadership, relationship-building, and redefining work-life balance as a high-performing marketing executive and mom of two.
5 Key Takeaways:
1. Build a reputation that replaces the resume.
Lindsey’s career has been built on trust, follow-through, and relationships — not job applications.
2. Great leadership is about removing roadblocks.
She regularly asks her team what they love and what they don’t — and makes conscious efforts to realign tasks with strengths.
3. Balance isn’t a 50/50 split — it’s a dimmer switch.
Instead of chasing perfect balance, Lindsey aims to be fully present in whatever season or space she’s in.
4. “Interact before you transact” is the new marketing mantra.
Her team is focused on building real human connection — co-marketing, in-person events, and community-first strategies — not just funnels.
5. Confidence comes from clarity, not perfection.
Asking questions, owning what you don’t know, and connecting your work to real business results is what gets you noticed and promoted.
Connect with Lindsey:
Thank you to our affiliate partners:
✔️ Relay.ai helps you automate the back-and-forth — the approvals, reminders, follow-ups — so you can actually focus on marketing, not chasing updates or sorting through email threads.
✔️ Full Focus Planner — the only paper planner that’s ever helped me actually feel more in control of my time. Created by productivity expert Michael Hyatt, this planner is designed to help you set clear goals, stay focused on what matters most, and finally break free from the never-ending to-do list cycle.
✔️Squarespace — the all-in-one platform I recommend to every marketer ready to launch their business and finally build a website they’re proud to share.
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Hi, I’m Anastasiia!
Ukrainian-born, Miami-based, and someone who spent over a decade building a successful marketing career before finally building something that felt like mine.
I didn’t leave corporate on a whim. I left because I wanted creative freedom, flexible time, and a business that aligned with my life — not the other way around.
It started as a freelance gig. Then a full roster. Then a boutique real estate marketing agency. Now, it’s also this — an education platform and podcast that helps women like you transition from “stuck” to “started.”
I’m here to teach you how to build a business that fits your goals, your energy, and your version of success.