Episode 21 | Boundaries, Burnout, and Building a PPC Agency: Kim Wright’s Story of Reinvention
After spending years in high-pressure agency roles, working in the male-dominated automotive industry, and managing multimillion-dollar ad budgets, Kim Wright realized something had to change. The work was draining, the culture was toxic, and even with a title and experience, she still doubted herself.
Instead of burning out, she broke out — and built her own Google Ads agency, Big Pecan PPC, where she now works with clients across the U.S. and internationally. From her home in a small Texas town (complete with a few cows on her ranch), Kim has redefined what success looks like — and built a business on her terms.
In this episode, we talk about confidence, career pivots, and setting boundaries that protect your energy — and your worth.
In This Episode, We Cover:
The early days of Kim’s career in a male-dominated automotive industry
How she overcame imposter syndrome and rebuilt her confidence
What finally pushed her to leave a director-level agency role and go solo
Why respect is a non-negotiable in her business — and how she enforces it
Her insights on the future of Google Ads, AI, and how search is changing
10 Key Takeaways from This Episode:
You’re allowed to walk away from toxic environments — even if they look good on paper.
Titles and prestige don’t mean much if the culture is crushing your confidence.
Confidence often comes from community.
For Kim, it was the voices of mentors and peers who saw her value that helped her believe in herself again.
You don’t need to do it all — but you do need boundaries.
From setting client expectations to walking away from disrespect, clear boundaries are essential when running your own business.
You can build a business that fits your life — not the other way around.
Whether that means managing a solo business or running Google Ads while raising cattle, you get to define what success looks like.
The fear of freelancing is real — but so is the freedom.
Starting your own thing is scary, but it can also lead to more control, better alignment, and a work life that finally feels good.
Whether you’re in corporate marketing, dreaming about your next chapter, or already building something of your own, Dana’s perspective is a powerful reminder that success doesn’t have to be linear — and that the very things that make you different are what make you valuable.
Connect with Kim:
LinkedIn: Kimberly Wright
Email: kim@bigpecanppc.com
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• Website: www.marketingyourwaypodcast.com
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Thank you to our affiliate partners:
This episode is brought to you in partnership with two of my favorite tools for building and managing a marketing business:
Squarespace — The all-in-one platform I recommend for building your first business website. Easy to customize, beautifully designed, and no coding required.
Airtable — My go-to tool for organizing client projects, content calendars, and podcast production. If spreadsheets and Dropbox had a baby, it would be Airtable.
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Hi, I’m Anastasiia!
Ukrainian-born, Miami-based, and someone who spent over a decade building a successful marketing career before finally building something that felt like mine.
I didn’t leave corporate on a whim. I left because I wanted creative freedom, flexible time, and a business that aligned with my life — not the other way around.
It started as a freelance gig. Then a full roster. Then a boutique real estate marketing agency. Now, it’s also this — an education platform and podcast that helps women like you transition from “stuck” to “started.”
I’m here to teach you how to build a business that fits your goals, your energy, and your version of success.