Episode 2: Cristina Mas Adler on Boundaries, Branding, and Building with Purpose
From Happy Accident to Award-Winning Agency
Let’s be honest: building a business is hard. Building one that reflects your values, honors your boundaries, and still scales? That’s next-level. But Cristina Mas Adler is doing just that — and in this episode, she’s breaking it all down for us.
Cristina is the founder and CEO of CIM Consulting, an award-winning Miami-based agency that’s helped shape everything from iconic local hotspots like Sushi Maki to major community initiatives like the Underline. What started as a “happy accident” in 2015 has grown into a thriving, mission-driven business rooted in purpose, people, and giving back
3 Key Takeaways from This Episode
Boundaries Aren’t Optional — They’re Foundational.
Cristina’s 9-to-5 communication rule, 24-hour email delay, and unapologetic “no” to after-hours messages are powerful reminders: you teach clients how to treat you. Protecting your time is how you protect your peace — and your growth.
You Don’t Need a Perfect Plan to Build Something Impactful.
What started as a “happy accident” turned into an award-winning agency. Cristina didn’t wait for the right timing or a detailed roadmap — she started with what she had, trusted the process, and built momentum as she went.
Leadership Means Letting Go — And Sometimes, Letting People Go.
From hiring contractors to managing team dynamics, Cristina shared candid lessons on how she’s learned to lead with both heart and high standards. Delegating, firing with grace, and supporting her team’s efficiency have all been essential to her success.
If you’ve ever struggled with work-life balance, hiring, burnout, or being the face of your brand — this conversation is your permission slip to grow on your terms.
Join the 1-Hr Workshop | The 48-Hour Plan: Launch Your Marketing Business This Weekend
If this episode has you thinking, “Okay, I’m ready to do this, but where do I actually start?” — I created something just for you. It’s called The 48-Hour Plan: Launch Your Marketing Business This Weekend — a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package.In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Save your seat HERE.
Thank you to our affiliate partner:
1. FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal here.
Want more behind-the-scenes?
Connect with me on Instagram or Linkedin
Subscribe & Review
Don’t miss what’s next — be sure to subscribe, leave a review on Apple Podcasts, and share this episode with someone who needs the nudge.
*This page contains an affiliate link, which means I may earn a commission if you sign up through it. I only share tools I trust and recommend.
Hi, I’m Anastasiia!
Ukrainian-born, Miami-based, and someone who spent over a decade building a successful marketing career before finally building something that felt like mine.
I didn’t leave corporate on a whim. I left because I wanted creative freedom, flexible time, and a business that aligned with my life — not the other way around.
It started as a freelance gig. Then a full roster. Then a boutique real estate marketing agency. Now, it’s also this — an education platform and podcast that helps women like you transition from “stuck” to “started.”
I’m here to teach you how to build a business that fits your goals, your energy, and your version of success.