Episode 1: Start Before You’re Ready
My First Client, My Pivot, and the Podcast That Followed
In this very first episode of Marketing Your Way, I’m getting personal and pulling back the curtain on how I went from VP of Marketing at the top local real estate firm — and Googling “how to start a marketing agency” at 5am — to building a business that supports my family, fuels my creativity, and gives me the freedom I used to only dream about.
You’ll hear the full story — the messy pivot, the unexpected first client, and the exact mindset shift that made it all possible. If you’ve ever felt behind, not ready, or too overwhelmed to take the first step… this is your episode.
3 Key Takeaways from the Solo Episode
Clarity Comes from Action — Not Perfection.
You don’t need the perfect name, mic, or strategy to start. You just need the courage to take messy steps forward. Waiting for “ready” can hold you back from real growth.
Build What Lights You Up, Not Just What’s Easy.
It’s tempting to stick with what feels familiar, but sustainability comes from alignment. If your work doesn’t energize you, it will drain you — even if it makes sense on paper.
Shift from Freelancer to CEO Mindset.
Saying yes to everything and doing it all yourself might feel noble at first, but it’s not scalable. The shift to building systems, delegating, and leading your business is what creates freedom.
This episode is your reminder that you don’t have to be fully ready to begin — you just have to be brave enough to start.
Join the 1-Hr Workshop | The 48-Hour Plan: Launch Your Marketing Business This Weekend
If this episode has you thinking, “Okay, I’m ready to do this, but where do I actually start?” — I created something just for you. It’s called The 48-Hour Plan: Launch Your Marketing Business This Weekend — a one-hour workshop that walks you step-by-step through turning your skills into a clear, client-ready service package.In just 48 hours, you’ll be ready to pitch your services and take on your first client — without the overwhelm or overthinking. Save your seat HERE.
Resources Mentioned in This Episode:
1. Grab my free guide: Top 5 Mistakes Marketers Make When Starting Their Own Business — and What to Do Instead
2. FloDesk - the easiest, most beautiful email marketing tool out there. Stunning templates. Simple automation. No limits on subscribers or emails. Best part? You get 50% off your first year — that’s just $19 a month! Grab the deal here.
Want more behind-the-scenes?
Connect with me on Instagram or Linkedin
Subscribe & Review
Don’t miss what’s next — be sure to subscribe, leave a review on Apple Podcasts, and share this episode with someone who needs the nudge.
*This page contains an affiliate link, which means I may earn a commission if you sign up through it. I only share tools I trust and recommend.
Hi, I’m Anastasiia!
Ukrainian-born, Miami-based, and someone who spent over a decade building a successful marketing career before finally building something that felt like mine.
I didn’t leave corporate on a whim. I left because I wanted creative freedom, flexible time, and a business that aligned with my life — not the other way around.
It started as a freelance gig. Then a full roster. Then a boutique real estate marketing agency. Now, it’s also this — an education platform and podcast that helps women like you transition from “stuck” to “started.”
I’m here to teach you how to build a business that fits your goals, your energy, and your version of success.