Episode 3: Reinventing Yourself: Rebeca Brand on Identity, Intuition and Impact
Reinventing Yourself: Rebeca Brand on Identity, Intuition & Impact
“If you sign this, you’re not going to get out of this life.”
That was the moment Rebeca Brand walked away from a high-paying corporate job — and into the unknown.
In this episode of Marketing Your Way, I’m joined by Rebeca Brand, founder of BrandR Studio, a Miami-based branding agency helping entrepreneurs build emotionally resonant, soul-aligned brands. But before she became a sought-after brand strategist, Rebeca navigated multiple career pivots — from finance in Venezuela and Spain, to launching a fashion brand in Colombia, and eventually building a thriving creative business in the U.S.
3 Key Takeaways from This Episode
Reinvention Requires Courage — and Often Comes Without a Plan.
Rebeca’s most pivotal moment came when she walked away from a lucrative, stable job in finance without knowing exactly what was next. Her story reminds us that reinvention doesn’t start with certainty — it starts with listening to your inner voice, even when the next step feels unclear.
Great Brands Are Built from the Inside Out.
Through her work at BrandR Studio, Rebeca emphasizes that branding is more than visuals and messaging — it’s about emotional connection. Without clarity on your “why,” your brand may sell, but it won’t stick. Authenticity and purpose are what create community and lasting resonance.
You Are Not Behind — You’re Just at Version 1.
Whether you’re pivoting industries, launching your first offer, or showing up as the face of your brand, it’s okay to be a beginner. Rebeca’s journey proves that your past experience can evolve into something completely new — and that failure isn’t a detour, it’s part of the path.
Whether you’re standing at the edge of a reinvention, building your own marketing business, or just looking for a dose of truth and clarity, this episode is your permission slip to do it your way.
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Hi, I’m Anastasiia!
Ukrainian-born, Miami-based, and someone who spent over a decade building a successful marketing career before finally building something that felt like mine.
I didn’t leave corporate on a whim. I left because I wanted creative freedom, flexible time, and a business that aligned with my life — not the other way around.
It started as a freelance gig. Then a full roster. Then a boutique real estate marketing agency. Now, it’s also this — an education platform and podcast that helps women like you transition from “stuck” to “started.”
I’m here to teach you how to build a business that fits your goals, your energy, and your version of success.